Founder, Chief Executive Officer and Executive Producer of Hyphen, has been the strategic driving force behind many successful Multicultural DR campaigns for numerous clients by providing strategic direction and Spanish-Language content solutions.
Silvana brings a decade of marketing and media experience to Hyphen, and plays a key role in creating value for clients as well as an unparalleled dedication to integrating multi-culturally relevant advertising.
Silvana’s “well studied” and hands-on approach has been instrumental to client’s bottom line by helping build multicultural bridges between clients and their end-users. Under her leadership, along with Alex Sobol as Chief Creative Officer, Hyphen‘s creative team produces measurable results by design.
In addition to her role in content collaboration Silvana helps blueprint effective client marketing strategies, D2C campaigns, and innovative customer loyalty programs… all focused on the U.S. Hispanic and Latin American Consumer.