Alex Sobol

Founder/CCO

Alex is an Award-Winning Creative Director, Producer & Commercial Director, an expert in Multicultural Advertising & Direct Response, having spent almost 20 years working with Fortune 500 Companies for the Hispanic market in the U.S. and Latin America.

As Co-Founder, Chief Creative Officer and Executive Producer of Hyphen, Alex has developed national and regional crossover campaigns based on his unique insight into the Latino marketplace.

Clients have included Hoveround, Backjoy, Funeral Advantage Insurance, Ogreenics, Aluma Wallet, Olnatura, McDonald’s, Coke, 20th Century Fox Latin American Channel, Tropicana, Nissan, IBM, Dasani Water, Hyundai, Epson Latin America, Kenwood, to name a few… He has produced hundreds of TV Spots, hundreds of Radio Spots, Long and Short form Infomercials, plus generated hundreds of millions of dollars in sales for clients.

Alex began his career as a Jr. Copywriter for J. Walter Thompson in Buenos Aires, Argentina before becoming a Senior Copywriter at Grey Worldwide in Los Angeles, CA, senior writer and producer for 20th Century Fox Corporation in Los Angeles, CA, as well as a Creative Director for several well-known Multicultural agencies all over the US.